CustomerSat Acquired by MarketTools
CustomerSat, a 10-year old firm, recognized by Gartner a preeminent player in Enterprise Feedback Management, had built a fast-growing, consistently-profitable, and highly-recurring SaaS business. Further, it did so on a minimum of outside capital. As a result of this track record, the company was approached by multiple players in the industry who were interested in acquiring it.
CustomerSat's founder, chairman, and CEO selected Stratagem to help the company formalize, evaluate, and optimize these and other options. Among offers from both publicly-traded and privately-traded companies, the strategic fit, personality match, and long-term opportunity led to CustomerSat's merger with MarketTools.
Stratagem led every stage of the strategic partnering process, from evaluation of options, to building financial models and presentations, to negotiating the LOIs and definitive agreement, and finally, to the detailed due diligence process. As the company continued its focus to execute on its business plan, Stratagem picked up much of the effort to shepherd this transaction through the process to completion. We are proud to have provided such a high level of service to CustomerSat